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The Process

How It Works

A simple, rigorous process. No psychometric jargon. Just 49 choices that reveal how you naturally operate.

01

Answer 49 questions

Each question presents two statements. You choose the one that feels more true to you — not the one you wish were true, or the one you think sounds better. There are no right answers. Only honest ones.

02

We count the patterns

Every choice you make increments one of seven archetype scores. Over 49 questions, a pattern emerges. Some scores rise quickly. Others stay low. The shape of your profile becomes visible.

03

You get a primary archetype

Your highest score becomes your primary archetype — the lens through which you most naturally see the world. This is your default mode: how you operate when you are not trying to be anything else.

04

And a secondary archetype

Your second-highest score adds dimension. No one is a single type. The secondary archetype shows where your primary style is supported, softened, or sharpened by a different instinct.

05

Read your combination

We match your primary and secondary archetypes to one of twenty-one possible combinations. Each combination has its own character — its own strengths, risks, and contribution to a team.

06

Use it

The result is a language for how you work, not a label to wear. Use it in interviews, reviews, team design, and self-development. The goal is clarity — not typecasting.

Required Reading

Required Reading

Hotels — The Seven Archetypes
Restaurants — The Seven Archetypes
Cruising — The Seven Archetypes
Coffee Shops — The Seven Archetypes

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